Making vital information available to clients and prospects is only one aspect of a website. Likewise, being able to control who publishes the information and when is only one aspect of UDo. By gathering information on the use of your website by site visitors, you can ascertain which of your marketing strategies are working best. For example if many visitors find your site through a search engine, this would indicate that your internet marketing strategy is working. However, if your site is accessed by the visitor directly typing your URL into the address bar, this would suggest that more direct marketing methods are working effectively also.

This invaluable web management tool provides vital market research information, which will contribute to the overall running of your organisation. Data on website activity such as frequently accessed pages, entry and exit pages, internal site searches as well as information on hit counts, and referrals and many more are displayed on various reports in an easy to read format.